Southeast Asia: Headline - McCann wins ISP firm KSC brief in three-way pitch

McCann-Erickson Thailand has scooped the KSC account of KSC brand, Thailand's first Internet service provider, in a hard-fought three-way pitch. McCann's first task is to make KSC's Sanook card, a prepaid ISP card targeted at the 15-24 age group, the most sought after by young Thais.

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