Southeast Asia: Headline - M&C Saatchi rolls out 'hot' campaign for Sepang F1
The Sepang Formula 1 has rolled out a campaign ahead of the event on March 20. Created by M&C Saatchi Malaysia, the print, radio and TV campaign uses the creative idea of the 'hottest' event being held in the 'coolest' city. The campaign is also being supported by F1 road shows around the country in a bid to draw 120,000 spectators over the race weekend.