Southeast Asia: Headline - M&C Saatchi pushes boy band promo for M Card

In a bid to reach the youth segment, Taiwanese boy band 5566 played a special concert in Singapore for purchasers of The M Card, a pre-paid top-up card for customers of mobile phone company M1. According to M&C Saatchi, M1 also launched a post ticket sales promotion, offering 100 free text messages when the cards were activated. The band signed up as the face of The M Card in June.