Southeast Asia: Headline - Hatari poised to review creative arrangements

Hatari, Thailand's largest maker of electric fans, is thought to be informally reviewing its creative arrangements after switching media agencies at the beginning of 2004. Hatari, with an estimated annual media spend of 50 million baht (US$1.3 million), hired Initiative without a pitch at the beginning of last year after formerly using Media Intelligence, a firm backed by DDB, Spa and Hakuhodo. Its current creative partner is Far East DDB subsidiary Integrated Communication.