Southeast Asia: 'Colour' push for Twin Lotus brand

BANGKOK: Toothpaste company Twin Lotus is banking on a 130 million baht (US$3.2 million) campaign to help dispel prejudice against its black-hued herbal formula, and broaden its customer base to include young urbanites. "It's an education campaign, telling people not to judge just by appearance," said managing director Piti Leelerdphun. A 60-second TVC that spearheads the campaign shows an African man helping to retrieve a balloon for a little girl. He does not harm her as her mother fears.