B&P has already secured Fortune as its first client and will exclusively handle all Singapore sales for the title, including its China, Asia and Europe editions, along with FSB, Business 2.0 and Money Magazine.
"The media reps became an endangered species, but they are coming back," said Butcher. "It's the people and that's what the media owners are looking for, the relationships that exist."
Butcher departed his UK-based role at Time/Fortune in July 2004, and believes his experience may provide an edge. "In terms of differential, (I have) a good track record, and a knowledge of international and global media," he said. "The days of traditional selling have long gone - now it's the value you can add."