Aimed at white-collar workers, Foreplay is taken before drinking alcohol, and complements its post-party hangover cure Hang Original. Foreplay will be promoted with an integrated campaign including TV, radio and print ads as well as event marketing. Teams of Hang Guard girls will conduct alcohol check-ups and give away 150,000 samples at Bangkok pubs.
Southeast Asia: Bite rolls out new hangover variant for Bangkok set
BANGKOK: Bite will launch its second hangover reliever, Hang Foreplay, with a four month, 50 million baht (US$1.3 million) campaign this month.