South East Asia: Headlines - Grip wins bid to reposition hair and beauty chain
Singapore-based Grip Creative Partnership has won the account for repositioning local hair and beauty chain Jean Yip's businesses, after pitching against Tequila. Grip plans to depart from the strategy of using local celebrities favoured by the category's players. A TVC will be launched in December.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features