South East Asia: Headlines - AmBank taps Zenith as it hikes Malaysian budget

AmBank, one of Malaysia's biggest banking groups, has appointed ZenithOptimedia to handle its national and international media requirements after an open pitch. The business was also contested by incumbent MindShare, OMD, Starcom, Initiative and MediaCompete. Ambank has significantly hiked its spend from last year's RM 1 million to RM 5.7 million for the year to June.