The launch of 'Business Unusual' in Singapore
created an instant buzz and a sense that South
Africa is much more than yet another country scrabbling for the high-yield incentive and corporatetravel dollar.
Attending were incentive travel decision-makers
from Singapore as well as media covering the conference and events sector from all around the region, including India, China, Hong Kong, Singapore and Malaysia.
The launch in the elegant surrounds of the Ritz-
Carlton Millenia hotel in Singapore was an innovative blend of inspiration and hard facts from the SA Tourism team, headed by SAT chief operating officer, Sizakele Marutllule.
Marutllule said: "South Africa is ready to welcome
Asia's meetings and incentives market and we believe Singapore is the ideal gateway to the
region."
Instead of the usual sitdown dinner, the ballroom
was turned into a sophisticated lounge with sofas,
armchairs, coffee tables and bar-stool seating.
Instead of the obvious South African tourism
branding, the look was corporate and cool.
"Giving voice to your heart" was the eloquent
way the newly appointed global business tourism
manager Angelina Lue described the promise of
South Africa to the business tourism market.
The day after the launch, SATourism country
managers met with trade partners and key
travel decision-makers from the Asian region in
business workshops.
South Africa targets Asia for business events push
SINGAPORE Avibrant and imaginative campaign launch for business tourism promotion in the Asia Pacific has South African Tourism on the front foot to build the country's image in key growth markets in the region.
