XM has lured back Paul Soon to head its Singapore office, after a brief stint at Arc Worldwide.
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Soon, who spent two years at XM as account and business director, leaves his twin roles as business development director and general manager at Arc.
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His return follows the merger of the digital agency with WPP sister shop RMG Connect in late 2005.
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Soon will become managing partner at XM Singapore, leveraging his seven years of experience in interactive, direct, CRM, promotional and shopper marketing. Soon will work closely with XM chief operating officer Yuen Han Tan and regional client solutions director Jim Speelmon, to improve XM's service quality and talent management practices. "He has a level of on- and offline experience that few practitioners can equal," said RMG Connect regional president Paul Davies.
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The appointment caps a busy period at XM, which saw the departure of regional chief Ken Mandel last year to head up the newly-created Neo@Ogilvy business.
