Sony Vaio hands creative to BBDO in Hong Kong

HONG KONG - Sony Vaio has selected BBDO Hong Kong as its creative agency, following a pitch that also included M&C Saatchi and JWT.

BBDO Hong Kong will now manage the business with immediate effect. “BBDO has brought a fresh perspective to the VAIO branding,” said Maria Sin, senior manager, marketing communications department at Sony Hong Kong’s consumer electronics marketing division.

“We are happy to work with them and expect a successful launch of the new advertising campaign.”