According to Goh Mya Li, assistant GM of Sony Singapore Marketing, the review is expected to officially begin next month, ending months of speculation. It is understood that the review will take place out of Sony Asia-Pacific's regional office in Singapore, led by assistant manager of marketing communications, Sony Marketing Asia-Pacific, Charlotte Low.
Sony's media account is split between Starcom, ZenithOptimedia and Dentsu across the region, with local marketing teams determining which agency to use on an ad-hoc basis. "Only the regional office can determine which agency will be used," said Goh.
