Though not as internationally famous as Zhang Ziyi, Xu Jinglei is one of the most popular celebrities in China, having recently starred in the film The Warlords. In addition, according to Technorati, Xu Jinglei’s blog is one of the most frequently-viewed in the world.
While her endorsement of the Cybershot phone only includes out-of home advertising as of now, it is believed that the extent of her involvement in the product is set to increase.
