Sony taps Playgroup for project

Sony Indonesia has awarded a TVC project to boutique agency Playgroup, after a five-way pitch that also included Lowe, Dentsu, Perwanal Saatchi & Saatchi and TYA. <BR><BR> According to agency chiefs, Playgroup was selected because it demonstrated superior creative thinking. "This is a very important win for us as it will strengthen our mark as the creative boutique whose ultimate goal is to produce great work," said Budiman Gani, Playgroup managing partner.