It is believed that MEC and OMD have advanced to the next round, following an initial phase that also included ZenithOptimedia and Universal McCann. All agencies declined to comment when contacted.
The regional review began in August (Media 24 July) and consolidates multiple divisions at Sony, including electronics.
The regional review began in August (Media 24 July) and consolidates multiple divisions at Sony, including electronics.
Separately, ZenithOptimedia sibling Starcom is pitching against MindShare for Samsung’s global, US$700 million media brief.
