The trio progressed from an initial phase that also included TBWA.
The pitch covers two Sony product lines: Bravia and Cybershot, leaving open the possibility that the electronics giant could split the briefs. The business was previously handled by Y&R Brands Asia, which resigned the business earlier this year because of conflict with its LG global business (Media, 17 April).
Sony shortlists ahead of final decision
ASIA-PACIFIC - Sony Electronics is believed to have shortlisted Bates141, Saatchi & Saatchi and 10AM Communications to handle regional creative duties, as the company gears up to make a final decision this week.
