Hill & Knowlton won the business after a multi-agency pitch. However Leon Pereira, assistant manager of marketing communications at Sony Singapore, declined to reveal which agencies were involved.
Pereira stressed that the appointment was to “consolidate” Sony's media communications and give the discipline more “focus”.
Pereira stressed that the appointment was to “consolidate” Sony's media communications and give the discipline more “focus”.
Hill & Knowlton's brief includes support for media events and product launches and reviews of the Japanese firm’s products in the local press.
Voal Voal Wong, regional director of technology at Hill & Knowlton Singapore, added: “In addition to media support, we are keen to explore ways to expand Sony’s presence through social media and networking sites, to win greater mindshare among local audiences.”
