Sony picks McCann for Walkman digital drive

BANGKOK - McCann Worldgroup Thailand has been selected to launch a digital campaign for Sony Walkman in the Kingdom.

According to Sony Thailand, the agency will handle a single online campaign for one of Sony Thailand's upcoming products. The campaign is slated to launch in October.

Sony could not comment on the product or the nature of the campaign.

With the appointment, McCann Worldgroup becomes one of several advertising agencies that Sony works with across the region, including 10AM Communications, Bates141 and BBDO.
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