HONG KONG: Sony has walked off as the biggest winner of the
JCDecaux Pearl & Dean-organised Mass Transit Railway Creative Awards,
which was held after a one-year hiatus.
The Japanese consumer electronics giant beat more than 400 entries to
win two silver awards for its Sony So-net 'Smooth' poster promoting a
broadband service and Sony CMD-Z28 mobile phone 'Seat' and 'Car'
campaign.
The two campaigns were developed by Grey Worldwide and Dentsu Young &
Rubicam respectively.
No gold awards were given out because entries fell short of the mark,
according to the judging panel.
The judges included Leo Burnett Hong Kong/China chairman and executive
creative director, Eddie Booth; D'Arcy Hong Kong ECD Marc Lucas; Market
Catalyst chief creative officer, Christine Pong; and Just Gold's chief
executive Iris Chung.
