Sony has collaborated with creative agency Bates 141 to create an online video contest around the 'make.believe’ campaign. 'My Dot Moment’ asks young talent to showcase their work in Asia to illustrate “believe that anything you can imagine, you can make real”.
Videos should fall between 30 to 60 seconds. People can view the current work at Sony Asia’s microsite. “It’s all about embracing the consumers, allowing them to have a voice and thus engaging them into a two-way communication with the Sony brand, so that they can actively participate and evolve with the brand and eventually converting them into an advocate for the brand,” said Edward Pank, managing director, Bates 141 Singapore.
Credits:
Project My Dot Moment
Client Sony Electronics Asia Pacific
Creative agency Bates 141, Singapore
Executive creative director Steve Llwelllyn
Copywriter Jay Tamati
Account serving Jesley Neo, Kenneth Chiew
Agency producer Rachel Koh, Andy Loo
Media agency MEC
Production company Make Studio
Exposure Online
