Entitled ‘Domino City’, the campaign’s TVC is a first for Bates141 since it won Sony’s television and Home AV account in June. The TVC will premiere first in the Philippines in October before launching in other markets in Asia.
“When Bates 141 first presented the idea to us, we immediately knew that they had captured the true brand essence, with an iconic spot that helps our customers experience the amazing array of colour and grandeur of Bravia,” said Takayuki Akiyoshi, GM of marketing communications, Sony Electronics Asia Pacific.
Shot in India, Sony’s latest TVC revisits its fascination with scale as hundreds of giant-size dominos tumble from a fort in Jaisalmer all the way to the Taj Mahal.
