Sony Ericsson teams up with NatGeo

HONG KONG - Sony Ericsson has kicked off a new regional campaign on National Geographic, featuring on-air vignettes, an online contest and BTL promotions.

The 'Windows Into Asia' push is aimed at promoting the imaging quality of Sony Ericsson's handsets, specifically tying in with the launch of the 3.2 megapixel Cyber-shot phone.

The drive also features National Geographic photographer Matthieu Paley, who has been challenged with exploring and capturing diverse cultures and landscapes with the phone.