The new models are equipped with Shake Control, which allow users to change song tracks by jerking their phones forwards or backwards. A TVC has debuted in Singapore and will roll out across the region.
The spot opens with a rock star being catapulted out of a concert stadium, and replaced by a Shakira look-a-like. Seconds later, the pop star is likewise thrown out and replaced by a group of hip-hop artists.
Saatchis has also designed manga-like caricatures to personify various music genres. These were developed into life-sized standees and integrated into the product microsite at www.sonyericsson.com/experiencemusic.
