According to Camber Communications director Kevin Foo, Sony Ericsson selected Hill & Knowlton without holding an account pitch.
Camber Communications had managed Sony Ericsson Singapore from March 2007 to September this year.
Foo said the switch to Hill & Knowlton is “understandable in light of the global alignment” because Hill & Knowlton Southeast Asia has held Sony Ericsson’s business in Asia Pacific and Australia since 2007.
Camber Communications had managed Sony Ericsson Singapore from March 2007 to September this year.
Foo said the switch to Hill & Knowlton is “understandable in light of the global alignment” because Hill & Knowlton Southeast Asia has held Sony Ericsson’s business in Asia Pacific and Australia since 2007.
“There wasn‚t really a pitch - it was really more of a consolidation. Hill & Knowlton was already awarded the Asia Pacific account, and this allows Sony Ericsson to align globally with one agency under a single umbrella,” Foo said. “Agency shifts and these kind of things happen for a reason - maybe it has something to do with resources or budgets - but it’s part of everyday business.”
