Sony, Cathay win at MTR awards show

HONG KONG - Sony Corporation and Cathay Pacific Airways were twin winners at the MTR Advertising awards, jointly organised by JCDecaux Pearl & Dean and the MTR.

Sony took best of the best for creative, while Cathay Pacific received the same recognition for Use of media.

Sony Cybershot DSC-W100's campaign, created by TBWA/Hong Kong and
Optimedia. also took home gold in the poster of the year category.

MTR passengers voted Cathay Pacific's 60th Anniversary campaign, created by McCann Worldgroup, as its favourite ad campaign last year.

Sony Ericsson's Spectacular mobile showcase, created by Case International and MEC, won the gold award for most innovative campaign.