Sony campaign enhances cab rides

Sony has installed live demo units in taxis around Singapore, allowing users to test the sights and sounds of its new W810i Walkman Phone. <BR><BR> In the installation, created by Effects Design, the W810i is mounted on the back of the passenger seat with a set of headphones for passengers to listen to the phone's sound quality. The media buy was handled by MEC Global, and is supported by print and cinema campaigns created by 10am Communications.