The partnership will feature in-store promotions for the launch of Sony’s latest wearable music players and adidas Originals’ Def Jam Recordings Collection in selected stores across Singapore, Malaysia, Thailand, Philippines and Indonesia. It is a one-off partnership that will run until August then reviewed at that stage
The adidas range celebrates the iconic hip-hop label Def Jam’s 25th anniversary. It includes adidas trainers backed by artists including Redman, Method Man, Young Jeezy, and Ghostface Killah.
