WPP is set to name Ogilvy & Mather Greater China chairman TB Song as the holding company's country head in China.
According to sources, the appointment will see Song lead acquisitions and growth of WPP agencies in the mainland, as well as further collaboration between the various agencies within the group.
"This will put TB Song outside of Ogilvy, but the question is whether he can remain impartial to companies that are close competitors of Ogilvy," said one source.
It is unclear who will replace Song as Ogilvy Greater China chief, although sources pointed to the agency's chairman and CEO, Beijing and Northern China, Shenan Chuang, as a potential candidate for the position.
Former Citibank and Hongkong Telecom senior executive Dr William Lo Wing Yan previously filled WPP's country head post in China.
