Lam, who leaves the agency after three years in the role, has confirmed she will take up the role of ECD at TBWA\Shanghai in the new year.
Song - a former Ogilvy creative - has been with the agency since September 2005 and has won numerous regional and international awards. “We have always had a succession plan in place and when we hired Sly it was always in the expectation that he would one day replace Carol,” said Vince Viola, senior VP, McCann Asia-Pacific and MD of McCann Hong Kong’s Cathay Team.
Song - a former Ogilvy creative - has been with the agency since September 2005 and has won numerous regional and international awards. “We have always had a succession plan in place and when we hired Sly it was always in the expectation that he would one day replace Carol,” said Vince Viola, senior VP, McCann Asia-Pacific and MD of McCann Hong Kong’s Cathay Team.
“When you have a focus on just one business, the most you can get out of a senior creative talent is two to three years. Carol has achieved everything that she set out to; lifted creative standards, and integrated digital and marketing services. Sly has been her partner throughout the way.”
