Solutions rebrands to Solutions Digitas

SINGAPORE - Publicis Groupe has rebranded Solutions, its India and Singapore-based marketing arm, as Solutions Digitas.

The move is expected to strengthen Digitas’ global reach and will leverage Solutions’ regional leadership.

Headquartered in New Delhi, with offices in five Indian cities and one in Singapore, the new unit will be run by Srikant Sastri, MD, and Kanika Mathur, director and president and the two will report to Alan Rutherford,
CEO of Digitas Global.

Alan Rutherford (pictured), CEO of Digitas Global, said: “This decisive step once again illustrates our commitment to establishing a cutting-edge international digital network. We’re thrilled to be working with Srikant, Kanika, and their teams at Solutions and bringing their talent into our global network is a huge advantage for Digitas and for our clients.”

Srikant Sastri, MD of Solutions, said: “Our goal now is to become a leading digital agency in India as well as India’s top marketing services agency. The match in corporate culture is one of the key reasons I am confident that we can achieve this.”