According to Tan, this is her first Singapore-focused role, having held positions with a regional scope at agencies such as Universal McCann and Zed Digital, from which she joined Solutions Digitas.
At Zed Digital, Tan was regional digital director based in Hong Kong.
At Zed Digital, Tan was regional digital director based in Hong Kong.
She will report to Solutions Digitas’ executive VP and head of Asia-Pacific Lalit Bhagia, who is based in New Delhi.
Tan said that her work at the agency will have a digital skew, working with “largely technology clients” as well as ESPN.
“Solutions Digitas has seen great growth since the incorporation of the Singapore office in 2002, and indeed has developed a unique positioning in Singapore and South East Asia,” she said. “I am delighted to be part of this razor-sharp team and look forward to adding the additional value that will continue to bring the company forward in the space of integrated marketing communications with digital at the core.”
In the past, Tan has also worked with tech clients including Intel, Microsoft and Sun Microsystems as well as brands such as LVMH and Emirates Airline.
In March last year Solutions was rebranded as Solutions Digitas.
