According to a Evelyn Ip, senior manager at SPRG, the agency will assist Soho in strengthening media and investor relations, as well as “solidifying its image as a transparent and responsive listed corporate”.
The appointment follows SPRG’s handling of Soho’s IPO two years ago, which as the largest of its kind in the region and helped raise the firm’s profile in Hong Kong.
The appointment follows SPRG’s handling of Soho’s IPO two years ago, which as the largest of its kind in the region and helped raise the firm’s profile in Hong Kong.
Soho China is predominantly responsible for the development of high-profile branded commercial properties in central Beijing.
