The tool has been launched in Hong Kong and Australia.
Peter Steyn, director of sales and marketing at Nielsen//NetRatings, said WebRF could aid agencies and online publishers in the complete planning process - from identifying websites for ad placement and schedule building to analysing optimisation and frequency distribution.
"This (software) is consistent with tools used in traditional media. What this means is consistency across the entire media campaign, said Steyn. "But of course, this not a magic tool, and some understanding of the internet market will help. This is a software and the more input the user can contribute to it, the more accurate the results it produces will be."
The software requires users to enter information, such as the target audience and advertising budget, before analysing and reporting recommended online properties.
The information can be analysed by property, domain or site, including individual page-level data.
According to Steyn, Nielsen//NetRatings has signed on a number of companies for WebRF in Australia.
