BBDO, which displaced incumbent shop Saatchi & Saatchi Beijing to being an end to a three-year relationship, saw off competition from DraftFCB, Leo Burnett and Publicis in the final stages of the two-round review, and will handle the business from the network’s Beijing offices.
The Omnicom network has been tasked with overseeing brand creative and strategic planning for Snow Beer - which is produced by China Resources Snow Breweries, a JV between SABMiller and China Resources Enterprises - along with a second Snow-affiliated brand, Zero Point.
