Snow Beer calls creative review

BEIJING - Snow Beer has invited five agencies to pitch for its creative account, currently handled by Saatchi & Saatchi.

Saatchis is expected to take part in the review, along with several other agencies including Publicis, DraftFCB and Leo Burnett.

Agencies have yet to be formally briefed ahead of presentations, which are expected to take place in July.

Saatchis has handled the business since 2005, and has since launched several national drives for the China Resource Brewery brand as it takes on key competitor, TsingTao.

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