Snickers tweaks its ad formula for post-lockdown confusion

A new spot by BBDO New York shows a man who gives new meaning to an 'in-the-flesh' gathering.

“First visitors,” for Snickers (Mars) by BBDO New York

The inadvertent show of underwear on a Zoom call has become a cliché. BBDO New York found the post-lockdown equivalent for this funny 15-second Snickers TVC.

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