"The key element of media planning now is to reach the right target groups in any way possible. We are looking beyond TV commercials, radio spots or traditional media and trying to create ways to reach the target groups though other innovative activities," said mananging director, SMV Group, Triluj Navamarat.
"The development of media outlets is in line with the changing behaviour of Thai consumers, thus a media planning agency has to adjust itselves and be more creative and effective, so that it can help clients reach their target groups more effectively. With these channels being cheaper, the agency will also be able to manage clients' advertising budget more efficiently."