SMT Haymarket to roll out men's magazine Stuff

<p>SINGAPORE: Asia's passion for the latest technological gizmos has </p><p>inspired SMT Haymarket Publications to launch men's lifestyle magazine </p><p>Stuff. </p><p><BR><BR> </p><p>The December launch issue, available at newsstands on November 23, will </p><p>have a section called Hot Stuff, with short articles on the latest tech </p><p>products, as well as features on comparative reviews of stereos, </p><p>camcorders, games and consoles. "The experience is that Singaporeans are </p><p>mad about gadgets - PDAs, mobiles, audio equipment is really a big thing </p><p>here," explained Tony Watts, SMT Haymarket publishing manager. "There's </p><p>no magazine quite like this one in this market; there's some technical </p><p>publications but there's nothing aimed at consumers." </p><p><BR><BR> </p><p>The Singapore and Malaysia editions will have a combined circulation of </p><p>45,000 and will also be distributed in Hong Kong, Thailand and the </p><p>Philippines. </p><p><BR><BR> </p><p>The newly-appointed editor Winnie Lee was previously features editor at </p><p>MPH's Upload. The new title will target electronic manufacturers for ad </p><p>revenue. Stuff, aimed at 18 to 35-year-old men, will closely follow </p><p>Haymarket's UK edition rather than the more risque US title published by </p><p>Dennis Publications. </p><p><BR><BR> </p><p>SMT Haymarket is joint venture between Singaporean publisher SMT and </p><p>British publisher Haymarket, which also owns media. </p><p><BR><BR> </p>

by | 09/28/2001