SMRT Xchange is the brand of underground malls managed by SMRT, of which there are currently two: Raffles Place and Dhoby Ghaut MRT stations.
“We are looking for a creative agency that can manage and express the SMRT Xchange brand as choice destinations of unique identities that resonate with our various target groups,” said Gwyn Sin, Manager, SMRT Properties, SMRT Investments.
Sin added that the company was developing three more Xchanges.
Last month, tenants at Dhoby Xchange closed shop to protest against their landlord for not doing enough to direct passengers to their stores.
