The appointment follows recent restructuring within the group that has seen the advertising sales teams for The Economist and Economist.com merge with those of the Economist Intelligence Unit’s sales and sponsorship businesses, and the redundancy of regional advertising director Rupert Harrow.
In addition, CFO Asia enterprises and marketing director Sue Toomey has been appointed as director of conference operations. Both Toomey and Smith will report to Howard Digby, who recently took on the role of managing director of the Hong Kong, South East Asia and Pacific region.
Meanwhile, Americas director of acquisition and audience development Grace Hahn, has become director of circulation and group marketing for Asia Pacific, a role that will take effect in the new year.
Hahn will reportedly oversee a team of five senior managers, including Andrew Au, marketing manager of advertising and sponsorship, Michael Ashby, market development manager of enterprise, Iris Koo, group subscription strategy manager, and Bala Shetty, marketing manager of business development.
