Targeting 25 to 35-year-olds, the Diageo vodka brand will launch local and pan-regional print and online advertising and launch a co-branded MTV dance music microsite called "Smirnoff Experience Presents Pure Groove".
The site includes a competition to win tickets to the Carnival of Salvador da Bahia in Brazil.
The site includes a competition to win tickets to the Carnival of Salvador da Bahia in Brazil.
The campaign breaks today (December 1st) and will run until January 2007.