Smart Media

<p>In order to create impact and broaden exposure, CNBC Asia is using </p><p>illuminated buses in Hong Kong to convey the message that it is a </p><p>business channel from which people can watch and learn. </p><p><BR><BR> </p><p>It's the first time that buses have been illuminated in this way for </p><p>advertising purposes. </p><p><BR><BR> </p><p>The strategy behind the campaign was two-fold: </p><p><BR><BR> </p><p>- reach the general SAR population to position CNBC as a business tool </p><p>for investors rather than just a financial channel; and </p><p><BR><BR> </p><p>- create interest among the trade community. </p><p><BR><BR> </p><p>Eighteen buses have been deployed they will be in operation for CNBC </p><p>Asia for six months. </p><p><BR><BR> </p><p>The campaign has aroused much general interest and generated a </p><p>significant number of enquiries, said BBH's associate media director </p><p>Wang Huay Yeun. </p><p><BR><BR> </p><p>- Submissions for Smart Media should be sent to Ms Suzanne Miao at </p><p>MEDIA, 6/F Ming An Plaza, Phase II, 8 Sunning Road, Causeway Bay, Hong </p><p>Kong. </p><p><BR><BR> </p><p>Please send visuals of your nomination, as well as a comment on why you </p><p>thought it worthy of inclusion in the Far Eastern Economic Review's </p><p>Smart Media column. </p><p><BR><BR> </p>