Small Japan shop bags only Titanium Lion

Two-man Japanese agency Design Barcode grabbed a Titanium Lion - the only one awarded - from a shortlist that included just three agencies. <BR><BR> Design Barcode won for its work in designing a new style of barcode for product packaging, which was adopted throughout Japan. The other two agencies in the running were Tribal DDB London for its Monopoly work for Hasbro, and US-based shop droga5 for Marc Ecko Enterprises.