Dentsu Young & Rubicam has appointed David Smail as creative
director for its Hong Kong office as part of a drive to revive the
agency.
DY&R Hong Kong's new general manager Luca Valdrighi said there was a
morale problem at the agency, but pinned this on it not having had a
chief for about a year before he took up his post in April. Smail, who
was creative director of DY&R's representative office in Vietnam, will
focus on international clients.
Prior to his Vietnam stint, he was an award-winning copywriter for a
number of agencies in the US, working on Colgate-Palmolive, Ericsson,
Lufthansa and Citibank.
Valdrighi has also organised seminars to inspire staff and clients.
"What we are doing is something of a relaunch to raise the bar because
we are not where we should be," he said.
