Smail joins DY&R to lead HK shop's creative revival

<p>Dentsu Young & Rubicam has appointed David Smail as creative </p><p>director for its Hong Kong office as part of a drive to revive the </p><p>agency. </p><p><BR><BR> </p><p>DY&R Hong Kong's new general manager Luca Valdrighi said there was a </p><p>morale problem at the agency, but pinned this on it not having had a </p><p>chief for about a year before he took up his post in April. Smail, who </p><p>was creative director of DY&R's representative office in Vietnam, will </p><p>focus on international clients. </p><p><BR><BR> </p><p>Prior to his Vietnam stint, he was an award-winning copywriter for a </p><p>number of agencies in the US, working on Colgate-Palmolive, Ericsson, </p><p>Lufthansa and Citibank. </p><p><BR><BR> </p><p>Valdrighi has also organised seminars to inspire staff and clients. </p><p>"What we are doing is something of a relaunch to raise the bar because </p><p>we are not where we should be," he said. </p><p><BR><BR> </p>