SLG hires sponsorship marketing consultancy

Sentosa Leisure Group has named local agency m.a.d.e. in singapore to handle the sponsorship marketing duties for two events: Siloso NYE Splash 2006 and Sentosa Flowers 2006. The two events will showcase Sentosa's idyllic environment, with Splash targeting the 18-35 crowd, and Flowers aiming at families. "We have to create opportunities for sponsorship marketing to rise above the placement of logos that so commonly become 'wallpaper' ," said Sentosa marketing director Maurice Williams in a statement.