The campaign encourages people to upload videos of their "borderline talents” onto Skof’s website. Winners with the most votes are in with a chance to win a trip to Queenstown, a bike and a snowboard. The ultimate grand prize will be cash and a personal vending machine with a year’s supply of chips.
Creative agency Saatchi & Saatchi describes the concept as giving the “average Joe” a chance to showcase “their pointless skills - not traditional talents”.
Credits:
Project Borderline Talent
Client Griffin's
Creative agency Saatchi & Saatchi, Auckland
Executive creative director Mike O'Sullivan
Copywriter & art director Matthew Page
Production company Automatic Films
Director Adam Gunser
Art director & copywriter Carolyn Davis
Director of photography Rob Marsh
Music Liquid Studios
Agency producer Vicky Rhedey
Producer Camillo Spath
Account servicing Sonya Berrigan, Angelina Farry, Lucy Pilkington
Exposure Television, online
