It is believed that two agencies – Grey and DDB Guoan - are in the running for the business, which leverages Volkswagen’s status as a partner of the Beijing 2008 Games.
At present, Grey handles the bulk of Skoda’s creative duties. Skoda recently launched its first China-made model – the Octavia – and is also planning to introduce the subcompact Fabia and mid-range Superb models.
Representatives from both Grey and DDB declined to comment.
