The push aims at young females in their 20s and early 30s. It links the concept of a salmon spawning with vitality that is subsequently transferred to the skin upon application of the company’s Salmon Brightening product.
The work centres around two TV commercials featuring a young woman initially seeking out a salmon and raising the meat to her face, and later searching for the product to relieve signs of fatigue after watching late night television.
The work centres around two TV commercials featuring a young woman initially seeking out a salmon and raising the meat to her face, and later searching for the product to relieve signs of fatigue after watching late night television.
Credits:
Project Skinfood Salmon Brightening
Client Skinfood
Creative agency Diamond Ogilvy
Executive creative director Lee Kyung Joo
Art directors Kim Da Bok, Kim Ji Hey
Copywriter Park Yu Jean
Media agency Diamond Ogilvy
Production house Wonderboys Film
Exposure Television, print, online, in-store
