The study showed that Asia-Pacific ad growth excluding Japan has largely been driven by China, which recorded an increase of 26 per cent, representing 61 per cent of the region's total current adspend.
According to the results, the skincare category demonstrated particularly strong growth at 12 per cent across Asia-Pacific, with China leading the way with an increase of 13 per cent to US$2.4 billion, ensuring the single market now accounts for approximately 70 per cent of the region's US$3.38 billion spend on skincare. Hong Kong came a distant second.
Richard Basil-Jones, MD, Nielsen Media Research, Asia-Pacific, said: "This juggernaut called China is just so consistent, and shows no sign of slowing down yet."
Regionally, the biggest spending skincare brands were Olay at US$715 million, followed by Ponds and L'Oreal. China brand Arche Cathy, which finished in fifth spot overall, was the biggest spender for a single market with US$85 million.